Unparalleled quality, performance, and reliability when it counts most
Services
- Front-end development
- Shopify Plus Development
- Headless CMS Implementation
Overview
AFTCO, the American Fishing Tackle Company, is renowned for its top-quality fishing apparel and accessories. With a rich history and dedication to quality, innovation, and conservation, AFTCO stands as a trusted name in the fishing community.
Dependencies
In line with its ongoing evolution and commitment to innovation, Aftco identified the necessity to overhaul its eCommerce experience. After considering various options, they embraced a headless eCommerce approach, decoupling the front-end while retaining Shopify Plus for checkout.
Input
Our challenge was to develop a customized commerce experience that not only prioritizes speed and performance but also achieves outstanding lighthouse scores.
Process
Utilizing the new user interface contributed by AFTCO, we kicked off the project by building an MVP as proof of concept to ensure they chose the right approach.
Process
The integration of diverse third-party services such as accessibility, search, and personalization played a pivotal role in the complexity of the new build.
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